Belief and Values are the foundations for behaviour and work mainly at an unconscious level. Where they can from is not necessarily important, but you must realise that they may be responsible for the difference between success and mediocrity.
A lesson from P&G on Core Values
CORE VALUES
LEADERSHIP
We are all leaders in our area of responsibility, with a deep commitment to deliver leadership results. We have a clear vision of where we are going. We focus our resources to achieve leadership objectives and strategies. We develop the capability to deliver our strategies and eliminate organizational barriers.
OWNERSHIP
We accept personal accountability to meet the business needs, improve our systems and help others improve their effectiveness. We all act like owners, treating the Company's assets as our own and behaving with the Company's long‑term success in mind.
INTEGRITY
We always try to do the right thing. We are honest and straightforward with each other. We operate within the letter and spirit of the law. We uphold the values and principles in every action and decision. We are data-based and intellectually honest in advocating proposals, including recognizing risks.
PASSION FOR WINNING
We are determined to be the best at doing what matters most. We have a healthy dissatisfaction with the status quo.We have a compelling desire to improve and to win in the marketplace.
TRUST
We respect our colleagues, customers, consumers and treat them as we want to be treated. We have confidence in each other's capabilities and intentions. We believe that people work best when there is a foundation of trust.
