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- core value: trust

TRUST (*) is a formidable organizational ENZYME, it plays a strategic role in translating a strategy into results:


[ S x E ] T = R




Trust is not something which is merely “touchy-feely” or “nice-to-have”. Rather, trust is a hard-nosed business asset which can deliver quantifiable economic value. When trust is high, speed of execution goes up and costs go down. For that and other sound reasons, it makes good financial sense to consistently find ways to enhance trust levels both within and external to your business organization.

To build and enhance trust, you need a workable mental model. Visualize trust as being like the “ripple effect” which occurs when a drop falls into a pool of water. That drop will generate a number of concentric waves. Trust is like this because it always flows from the inside out. In the case of increasing trust, there are five waves, each of which represents a context in which trust is established. 

To turn trust from an intangible into an economic driver of value for you personally and for your business organization, work to consistently build the trust which exists in each of these five waves.


“Trust impacts us 24/7, 365 days a year. It undergirds and affects the quality of every relationship, every communication, every work project, every business venture, every effort in which we are engaged. Contrary to what most people believe, trust is not some soft, illusive quality that you either have or you don’t; rather, trust is a pragmatic, tangible, actionable asset that you can create – much faster than you think possible. I am also convinced in every situation nothing is as fast as the speed of trust. And, contrary to popular belief, trust is something you can do something about. In fact, you can get good at creating it.”


(*) from "The Speed of Trust" (Stephen M.R. Covey)



 - SOS.BIZ - Giuseppe De Giovanni